Edison Research Studies the WQXR Audience
Tom Webster of Edison Research covered the results of the multi-pronged study of the WQXR audience, including WQXR focus groups; a quantitative telephone study focused on programming interests and digital media consumption among current and potential listeners; and an online membership study.
From these combined studies, we hope to create a clear picture of our current and potential WQXR audiences and gain some insight into what we actions we might take to build engaged audiences on all platforms and encourage them to become WQXR members.
The video of the presentation is available below. You can download the accompanying Powerpoint slides by following this link.